What the product is
The product is essentially an odour-eliminating agent that uses clathrate technology.
A clathrate is a structure where one type of molecule (in this case, bad-smell molecules) becomes physically trapped inside the crystal structure of another material.
Think of it like a microscopic cage:
- The cage = the proprietary encapsulation material
- The prisoners = the smell-causing molecules
Once trapped, they cannot escape.
How it works
Your product uses a proprietary encapsulation system that captures and locks away malodour molecules such as:
- Mercaptans (e.g., rotten eggs, skunk-like smells)
- Sulphides
- Amines (fishy, decomposing smells)
- Fatty aldehydes (stale, greasy odours)
When the spray or liquid touches a bad odour:
1. The clathrate structure binds to the odour molecules instantly.
2. The malodour molecules become physically trapped inside.
3. Because they are locked in the structure, they cannot be released again.
This is different from:
- Masking agents (which just cover smells)
- Enzyme or bacterial cleaners (which break down organic matter but don’t trap gases)
- Ozone (which oxidises but can be unsafe)
